About the Playbook
For many startups, the idea of European expansion aligns with a long-term revenue growth strategy. Serving approximately 775M people and nearly $23T in GDP, many companies cite the region as the second largest revenue generator. But making that first leap into Europe can be a daunting task, which involves careful planning, insider knowledge and a heavy investment.
The average start-up expands to Europe between their Series B and C rounds. Knowing how to tackle Europe and the surrounding regions is key to success for those startups that have done this before. For a startup that’s looking to expand into Europe, there are many questions to be answered first:
- Where should the HQ be?
- What will our landing team look like?
- Does our product need localization?
- How big is the addressable market?
- What are our biggest product challenges?
All of these are key questions that need to be addressed in order to put together a cohesive plan for success. To help startup CEOs answer these questions, we’ve created The European Expansion Playbook: Volume 1.