--- title: Webinar | Best Practices for Planning an Exit Strategy description: Access on-demand webinar featuring the CFOs of JFROG and Segment for a discussion moderated by Rob Krolik, GM at Burst Capital and former CFO of Yelp on the topic of planning for an IPO or M&A exit. --- [![Sapphire Wordmark White](https://info.sapphireventures.com/hubfs/Sapphire%20Wordmark%20White.svg "Sapphire Wordmark White")](https://info.sapphireventures.com/?hsLang=en) ## Sapphire Ventures Partnering with expansion-stage, enterprise software companies that we believe can become category leaders. - [Home](https://sapphireventures.com/) - [Companies](https://sapphireventures.com/companies/) - [Team](https://sapphireventures.com/team/?investment-team&ventures-team) - [Portfolio Growth](https://sapphireventures.com/portfolio-growth/) - [Resource Center](https://sapphireventures.com/resources/) - - - ## Sapphire Partners Limited partner investing in exceptional early-stage venture fund managers. - [Home](https://sapphireventures.com/sapphire-partners/) - - ## Sapphire Sport Partnering with early-stage companies at the nexus of technology and culture. - [Home](https://sapphireventures.com/funds/sapphire-sport/) - [Companies](https://sapphireventures.com/companies/) - [Team](https://sapphireventures.com/team/?investment-team&sport-team) - [Resource Center](https://sapphireventures.com/resources/) - [![Mlogo](https://info.sapphireventures.com/hs-fs/hubfs/Header/Group%203898.png?width=343&height=40&name=Group%203898.png "Mlogo")](https://info.sapphireventures.com/?hsLang=en) - [Contact](https://sapphireventures.com/contact/) Webinar ## The Road to IPO or M&A: Best Practices for Planning an Exit Strategy On-Demand Webinar featuring JFROG and Segment CFOs, moderated by Former Yelp CFO Rob Krolik #### In Case You Missed It! At some point along their journey, and closer to later stages of growth, the majority of startups decide they either want to go public or go the M&A route. Regardless, planning an exit strategy is overwhelming with many pieces to the puzzle--especially in today’s market. As a CFO, you have to start thinking about the main objective long before the big day.  Join this webinar with the CFOs of two of our recently exited companies JFROG (NASDAQ: FROG) and Segment, acquired by Twilio (NYSE: TWLO), which will be moderated Rob Krolik, General Partner at Burst Capital and former CFO of Yelp who helped take the company public in 2012. You’ll hear from these experts about what they learned in planning their exit strategies, what they wish they knew going into the process, and tips and tricks for you as you begin to plan your IPO or M&A exit. ###### Attend the webinar to learn how to: - Plan for an exit and navigate the process during an especially unusual time in the public markets - Address key financial, accounting, and tax considerations ahead of time - Manage relationships with investors and potential purchasers throughout the process - Recognize due diligence dos and don’ts while going through an acquisition #### Featured Speakers ![Jacob Shulman](https://info.sapphireventures.com/hubfs/7-2.png) ###### Jacob Shulman CFO, JFrog ![Sandra Smith ](https://info.sapphireventures.com/hubfs/9-2.png) ###### Sandra Smith CFO, Segment ![Rob Krolik ](https://info.sapphireventures.com/hubfs/8-2.png) ###### Rob Krolik General Partner at Burst Capital and Former CFO at Yelp #### Moderator ![Steve Abbott ](https://info.sapphireventures.com/hubfs/10.png) ###### Steve Abbott Partner, Sapphire Ventures #### Complete for access to the on-demand webinar ### Sign up for our newsletter — #### About — - [Companies](https://sapphireventures.com/companies/) - [Team](https://sapphireventures.com/team/) - [Portfolio Growth](https://sapphireventures.com/portfolio-growth/) - [Resources](https://sapphireventures.com/newsroom/) - [Contact Us](https://sapphireventures.com/contact/) #### Strategies — - [Sapphire Ventures Investing in expansion-stage companies](https://sapphireventures.com/funds/sapphire-ventures/) - [Sapphire Partners Investing in early-stage VC funds globally](https://sapphireventures.com/funds/sapphire-partners/) - [Sapphire Sport Investing in early-stage technologies supporting the future of consumption](https://sapphireventures.com/funds/sapphire-sport/) #### Locations — ###### San Francisco, CA 439 Bryant St, San Francisco, CA 94107 ###### Palo Alto, CA 3408 Hillview Avenue, Bldg 5, Palo Alto, CA 94304 ###### Austin, TX 801 W. 5th St., Ste 100, Austin, TX 78703 ###### London Fora, 6th Floor, 21-33 Great Eastern Street, London, EC2A 3EJ ![Sapphire\_white\_logo\_new](https://info.sapphireventures.com/hs-fs/hubfs/Sapphire_white_logo_new.png?width=2048&height=260&name=Sapphire_white_logo_new.png "Sapphire_white_logo_new") © 2024 Sapphire Ventures. 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